New Range. New Rules - Al-Bahar at The Big 5 Heavy 2018

Cat TheBig5The next generation excavator is projected to bring ground-breaking development to an entire industry, as it boosts productivity and reduces fuel consumption. (Image source: Cat)Al-Bahar, exclusive dealers of Cat® products, will participate in The Big 5 Heavy 2018, dedicated to the heavy construction industry, at Dubai World Trade Centre on from 26-28 March 2018

With growing demand for reliable and cost-effective solutions among most businesses in the region, Al- Bahar aims to showcase Caterpillar®’s latest revolutionary innovation, with launch of two new machines – the Next Generation Cat 320 Excavator and Cat 962L Wheel Loader. Both are latest inclusions from the Next Gen and L Series product family launches.

Al-Bahar is collaborating with Caterpillar® for the participation, to leverage the platform to demonstrate the most innovative Cat products and, its unrivalled services and customised solutions that help its customers achieve continued success.

The theme this year – ‘New Range. New Rules.’ – reflects the universal theme for Cat Next Generation Excavators. It portrays the powerful message of the new machine and its revolutionising technology that promises to transform the partnership between man and machine. The next generation excavator is projected to bring ground-breaking development to an entire industry, as it boosts productivity and reduces fuel consumption.

Commenting on the participation, Samer Ismail, product manager earthmoving and excavation, Al-Bahar, said, “The Big 5 Heavy being one among the leading international construction events, we anticipate exceptional exposure and a bigger platform to reach our customers. Our focus will be to introduce and exhibit our revolutionary machine features. We intend to exhibit with quality and innovativeness, thereby leveraging the platform to reinforce existing customer partnerships and develop new relationships.”

In addition to the two launches, the Al-Bahar/ Caterpillar stand – OS A30 & OS A45, will display our range of latest excavators, wheel loaders, dozers, skid steer loaders, backhoe loaders, compact track loaders, and more, including display of Al-Bahar product support services and special promotional offer including extended warranty and maintenance kits on every machine purchase.

Elaborating the technology trends driving Cat’s advanced machinery in the Middle East, especially the GCC countries, Samer stressed, “Technology adoption has always been on priority for Caterpillar. Caterpillar Product Management (CPM) and Cat Connect are examples of this. The products being exhibited at The Big 5 Heavy will include technological advancements like Product Link, Assist package (Assist- Grade-Bucket- Boom-Swing), Payload Package, 2D (including 2D E- Fence) and 3D Advanced Systems, Rear View Camera, and more.”

Commenting on the collaboration, a Caterpillar spokesperson commented, “We have several key focus areas, one of which being the introduction of Next Generation Excavator and launch of yet new wheel loader from the recently introduced L Series family. Together with Al-Bahar, we intend to showcase our latest and revolutionary development in heavy machinery technology that boosts productivity, to biggest improvements in fuel efficiency and lowest maintenance costs.”

Reaffirming Al-Bahar’s commitment to providing excellent solutions is the participation at The Big 5 Heavy. 

As quoted by Samer, “Customers are our partners, and if they grow, we grow. Hence, every deal is a partnership at Al-Bahar, rather than a mere purchase. We focus on the overall growth of our customers, and thus provide holistic solutions rather than merely the product itself.” 

With the focus on empowering customers to achieve more with fewer resources, Al-Bahar will continue to stay a trusted brand offering reliable solutions to several leading businesses as well as government establishments in the Middle East.

With a strong local network of branches across the UAE, Oman, Bahrain, and Kuwait, the company has been offering everything – ranging from heavy to medium and compact machinery along with comprehensive power solutions.

Alain Charles Publishing, University House, 11-13 Lower Grosvenor Place, London, SW1W 0EX, UK
T: +44 20 7834 7676, F: +44 20 7973 0076, W: www.alaincharles.com

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